Social & Digital Campaign

The Great Waterset Holiday Glow-Up

Overview:
The Great Waterset Holiday Glow-Up was a first-of-its-kind holiday decorating contest designed to foster community engagement, increase resident participation, and enhance the festive spirit within Waterset, a thriving, master-planned community in Tampa, Florida. As the sole creator of this initiative, I led the entire process—from concept to execution—developing a fully integrated marketing campaign and visual identity that transformed a simple idea into a dynamic, interactive community experience.

Results:
Through strategic marketing and innovative design, the campaign delivered outstanding engagement, including:

✅ 9.23% social media engagement rate, surpassing community event benchmarks
✅ High resident participation, with enthusiastic decorating and voting activity
✅ Record-breaking community interaction, fostering a deeper sense of connection among neighbors.

This campaign stands as a testament to how one strategic, design-led marketing approach can elevate community experiences. By combining branding, experiential marketing, and interactive digital elements, The Great Waterset Holiday Glow-Up became a new holiday tradition and a model for future community-driven initiatives.