Brand Identity
The Fingerhut Fetti brand was crafted to be vibrant, celebratory, and supportive. Every aspect of the brand was designed to reinforce positive financial progress, giving customers reasons to celebrate every step of their journey.

Brand Mark
The Fetti brand mark symbolizes a ribbon of confetti, representing the achievements of our customers as they reach key milestones in their credit journey.
The mark embodies a sense of celebration, progress, and financial growth.

Lifestyle Photography
Exclusive, ownable photography was created to distinguish Fingerhut Fetti and authentically connect with customers. The visual approach features real, “everyday aspirational” people captured in candid, uplifting, and energetic moments. To enhance the brand's celebratory nature, balloons and confetti were incorporated into custom and stock imagery, reinforcing a joyful and encouraging mood.

Color Palette
Fingerhut Fetti follows a cohesive color system shared across Fingerhut’s proprietary credit brands. A dynamic color wheel was developed to visually align Fetti with its sub-brands while maintaining a unique, vibrant identity that resonates with customers.

Illustration & Icons
The Fingerhut illustration style serves as a flexible, brand-consistent visual tool. Custom icons were developed to diversify the brand’s visual presence and enhance communication, making complex financial concepts more approachable and engaging for customers.