Brand Identity

Mille Lacs Island Resort

Mille Lacs Island Resort is a unique 57-acre park model resort nestled on the scenic shores of Mille Lacs Lake, Minnesota. Offering a stress-free way to enjoy cabin life without the upkeep of traditional homeownership, the resort embodies relaxation, community, and the beauty of lakeside living. The goal of this brand refresh was to create a cohesive brand identity that reflects the resort’s stunning natural surroundings and carefree lifestyle.

The updated brand system features a refined color palette and custom patterns, and a new set of lifestyle photography was also developed to highlight the effortless joys of resort living.

This refreshed identity gives Mille Lacs Island Resort a modern yet timeless feel, ensuring a strong visual presence that resonates with current and future residents. The result is a brand that mirrors the serenity and charm of lakeside living, inviting people to embrace the ease and beauty of having a cabin at the lake—without the work.