Digital Campaign
Now You Can
The Now You Can campaign was designed to revitalize and reimagine Fingerhut’s long-standing tagline, empowering customers with a message of hope, trust, and achievement. The challenge was to develop fresh, high-impact creative campaigns that acknowledge the customer’s journey—reinforcing that while we provide the credit, they put in the hard work to build their financial future.
By shifting the focus to the customer’s hard-earned success, the Now You Can campaign became more than a tagline—it became a celebration of progress, perseverance, and financial empowerment.
Celebrate That Score
Fixing your credit is hard work, and when that score goes up, it’s a moment worth celebrating. This concept embraced the emotional victory of financial progress, using bold, uplifting imagery and copy to inspire confidence.
You Take The Credit
This concept reinforced that while Fingerhut provides the opportunity, the customer does the work. The double meaning—taking the credit we offer so they can later take credit for their achievements—made the message both empowering and relatable.
Creative Team:
Creative Director: Matt Freking & Chris Weber
Senior Art Director: Michael Metzger
Art Director: Kelsey Degenaar
Copywriters: Hannah DaVeiga