Brand Identity & Photography

Ruby Finch

As the sole Art Director for the Ruby Finch brand and lifestyle photoshoot, I led the creative direction for this on-location shoot, bringing the brand’s vision to life. Launched as a private brand for Fingerhut in 2019, Ruby Finch was designed to offer stylish, versatile apparel that empowers women to "Elevate Your Everyday Style." The goal of this shoot was to capture the essence of effortless sophistication, showcasing how the collection seamlessly blends comfort, confidence, and modern elegance.

Shot in a natural, lifestyle-driven setting, the imagery highlights the versatility of Ruby Finch’s designs—perfect for work, weekends, and everything in between. Thoughtful art direction focused on dynamic yet approachable styling, authentic moments, and a warm, inviting color palette to reflect the brand’s aspirational yet accessible identity.

The final collection of imagery was used in digital marketing, e-commerce, and promotional campaigns, establishing a strong visual foundation for the brand. The result is a compelling series of photographs that showcase the apparel and tell the story of Ruby Finch, a brand designed to elevate everyday style with ease and confidence.