Brand Identity

Norm Thompson

Norm Thompson, a women’s apparel brand inspired by travel and adventure, needed a refreshed identity that captured its spirit of discovery. The rebrand embraced the tagline "Escape the Ordinary," inviting customers to explore timeless, effortless fashion influenced by the world’s most inspiring destinations.

To bring this vision to life, I developed a sophisticated yet approachable visual system that embodies wanderlust and exploration. The brand identity included alternate brand badges inspired by passport stamps, reinforcing the travel theme. I also led the creative direction for brand photography, infusing warm hues and scenic backdrops reminiscent of iconic destinations like Italy and Spain. In addition, I crafted a compelling brand narrative and messaging strategy that encouraged customers to embrace adventure through fashion. The result was a cohesive, aspirational brand identity that transports customers beyond the every day, making every outfit feel like a journey in itself.