Brand Identity, Photography, Campaign

Lakewinds Food Cooperative

At Lakewinds Food Co-op, I led the transformation of the company’s brand identity system, evolving it from a grassroots aesthetic into a competitive and authentic visual identity. This shift expanded brand reach and strengthened its position in the market, making it more appealing to a broader customer base while maintaining its cooperative values.

I directed high-impact brand photography for editorial features, seasonal campaigns, and in-store promotions, elevating visual storytelling and ensuring brand consistency. Additionally, I developed compelling marketing collateral, including print advertisements, digital assets, and promotional materials, creating a seamless brand experience across all touchpoints.

Managing multiple creative projects from concept to execution, I collaborated cross-functionally with teams to align brand strategy with business goals. My work at Lakewinds reinforced the brand’s mission while positioning it as a leader in the natural food co-op space.