Brand Identity

Appleseed’s

As the sole Art Director for Appleseed’s brand redesign, I led the transformation of this Boston-based women’s apparel brand, modernizing its identity while preserving the timeless elegance that defines its products. Designed for women with a classic style and youthful spirit, Appleseed’s offers a collection that brings a fresh look and pop of personality to timeless silhouettes. The goal of this project was to create a refined and cohesive branding system that honors the brand’s heritage while positioning it for future growth.

The comprehensive scope of this project included a complete logo redesign, a refreshed color palette, and an updated typography system—each thoughtfully selected to reflect Appleseed’s signature blend of tradition and modernity. Additionally, I oversaw the redesign of key brand touchpoints, including catalog design, web design, digital advertising, and packaging, ensuring a seamless and elevated customer experience across all platforms.