Brand Campaign

Fingerhut Holiday 2020 Campaign

For the 2020 holiday season, the “Holidays Mean More Than Ever” campaign was designed to resonate deeply with customers during an unprecedented year of struggle and stress. As the Senior Art Director on this project, I helped shape a warm, nostalgic visual direction that evoked cherished connections, special moments, and heartfelt celebrations—reminding customers of the true meaning of the season.

The campaign’s design leaned into tradition, with classic holiday imagery and a timeless aesthetic that harkened back to a simpler time. Every creative element—messaging, tone, imagery, and design—was crafted to reflect the emotional significance of the holidays in a year when they mattered more than ever. This comprehensive, cross-channel approach ensured flexibility across multiple platforms, from digital and social to print and email marketing.

By blending nostalgic design with heartfelt storytelling, the campaign successfully engaged Fingerhut’s audience, offering them comfort, joy, and a sense of togetherness in a challenging year.