Concept

Catalog Cover Concepts

Fingerhut’s direct-mail catalogs are a key touchpoint for engaging new and existing customers. To elevate their impact, I led a collaborative brainstorming process with my team to develop a collection of conceptual catalog covers designed to grab attention and drive engagement.

Each cover concept explored a range of copy, visuals, and audience-driven approaches to create a compelling first impression. Whether focusing on aspirational imagery, bold typography, or playful messaging, the goal was to stand out in the mailbox and spark curiosity. These covers not only reinforced Fingerhut’s brand identity but also tested innovative ways to connect with diverse customer segments, ensuring relevance and appeal across multiple campaigns.